Starting from a market analysis, we develop launch, positioning, growth, or consolidation strategies that are always aligned with the client’s business goals.
Our strategic approach is designed to creatively set your brand apart in your market and position it for visibility on a global scale.
HOW WE WORK
We employ a clear, structured process to build and protect your brand:
1. Brand Assessment
Collaborating closely with clients, we develop comprehensive briefs to deeply understand your brand context, market dynamics, and competitive landscape:
In-depth market and competitor analysis- Consumer insights and segmentation
- Development of detailed strategic briefs
2. Naming
Crafting memorable and strategically sound brand names, we ensure your identity is impactful and future-proof:
- Creative naming ideation
- Linguistic and cultural validation
- Domain availability checks and strategic domain acquisition
3. Brand Protection
We safeguard your brand across all channels and markets through rigorous protection measures:
- Preliminary trademark availability research to identify potential conflicts and registrability.
- International trademark verification (WIPO, EUIPO, USPTO) to ensure global protection.
- Domain strategy and acquisition, securing primary and country-specific extensions (.com, .net, etc.) for maximum brand protection.
- Risk monitoring and assessment, proactively identifying similar or competing trademarks to mitigate legal risks.
- Strategic consultancy on trademark protection, including legal support and assistance with trademark registration.
