Brand Strategy

Starting from a market analysis, we develop launch, positioning, growth, or consolidation strategies that are always aligned with the client’s business goals.

Media content
Media content

Our strategic approach is designed to creatively set your brand apart in your market and position it for visibility on a global scale.

HOW WE WORK

We employ a clear, structured process to build and protect your brand:

1. Brand Assessment

Collaborating closely with clients, we develop comprehensive briefs to deeply understand your brand context, market dynamics, and competitive landscape:

  • Bullet pointIn-depth market and competitor analysis
  • Bullet pointConsumer insights and segmentation
  • Bullet pointDevelopment of detailed strategic briefs

2. Naming

Crafting memorable and strategically sound brand names, we ensure your identity is impactful and future-proof:

  • Bullet pointCreative naming ideation
  • Bullet pointLinguistic and cultural validation
  • Bullet pointDomain availability checks and strategic domain acquisition

3. Brand Protection

We safeguard your brand across all channels and markets through rigorous protection measures:

  • Bullet pointPreliminary trademark availability research to identify potential conflicts and registrability.
  • Bullet pointInternational trademark verification (WIPO, EUIPO, USPTO) to ensure global protection.
  • Bullet pointDomain strategy and acquisition, securing primary and country-specific extensions (.com, .net, etc.) for maximum brand protection.
  • Bullet pointRisk monitoring and assessment, proactively identifying similar or competing trademarks to mitigate legal risks.
  • Bullet pointStrategic consultancy on trademark protection, including legal support and assistance with trademark registration.

Deliverables

Brand positioning analysis and strategic insights

Brand positioning analysis and strategic insights

Creative proposals for brand naming

Creative proposals for brand naming

Trademark and domain availability assessment

Trademark and domain availability assessment

Competitive landscape and market analysis report

Competitive landscape and market analysis report

Brand positioning analysis and strategic insights

Brand positioning analysis and strategic insights

Creative proposals for brand naming

Creative proposals for brand naming

Trademark and domain availability assessment

Trademark and domain availability assessment

Competitive landscape and market analysis report

Competitive landscape and market analysis report

SOME CASES

IcooneIcoone
D’yavolD’yavol
FrolickersFrolickers

Would you like to know how we could build a brand strategy that sets you apart ?

Let's talk about it