Objective:

To promote the brand and enhance its online visibility through the launch of new social media channels. Establish a strong tone of voice and visual identity to create an engaged community, while increasing e-commerce sales.

• We launched new social media channels for Instagram, Facebook, each with a unique strategy focused on content development and audience engagement.

• We developed specific communication guidelines for each platform, establishing the brand’s tone of voice, thematic pillars, values, and visual identity.

• Created a comprehensive content calendar, managing the production of high-impact visual content to foster interaction and strengthen the community.

• Increased interaction rates and built a loyal brand community through engaging content and social media activities.